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(for e-com founders) 

10X your Revenue and Enter into the Chinese Market with our Data Driven Design

A New York based award winning agency specialising in data driven digital marketing strategies to help businesses achieve success in China

ALL of our team members are ex-strategy consultants from…

And here are some companies we helped..

We run ads for: 

CASE STUDIES

A curation of our best work.

01. From $1.3K to $220K Revenue per month in 5 months

Please note that due to a non-disclosure agreement we cannot share the name or industry of this case study.

This client hired us to help them introduce their latest product to an entirely new market and to help them generate a consistent revenue stream through their own E-commerce store within 6 months.

 The client had tried to do this in-house but was not very successful so decided to bring us in for our expertise and connections. We spearheaded this campaign and implemented an omni-channel strategy that focus on paid advertising, PR as well as organic traffic, the results from this strategy far exceeded this clients’ expectation.

We grew revenue from $1K to over $25K per month profitably in the first 5 months since we started. That is a 25x growth in monthly e-commerce revenue.

The 6th month mark saw their revenue hit over $220K, the client has since struck an exclusive deal with one of the largest manufacturing suppliers in the world and is on track to hit over $1M in annual revenue.

Over the course of this campaign we generated nearly 1535 new customers and a revenue of close to $500K. This was all accomplished within 5 months starting from zero in a completely new market.

This client had limited advertising spend and so we had to make every dollar count. We implemented our Data Driven Design system, leveraging hyper specific targeting and the creation of a content marketing sales funnel to achieve results.

02. From 95 to 5445 Leads per month in 6 months

Please note that due to a non-disclosure agreement we cannot share the name or industry of this case study.

This was a business with a highly technical product that have not been successful expanding beyond it’s home market before. The client tasked us with establishing a brand presence and collecting 2000 high quality leads within 6 months. The team helped the client to effectively translate the strengths and unique features of the product to appeal to the new market. The objective of 2000 leads was met in half the time and we were successful in helping this client penetrate the new market and build a cross border brand.

Over 2 Million impressions were generated as part of this campaign, we focused on ad creatives that drove engagement and build brand awareness.

Our Cost Per Lead (CPL) over the course of the campaign was $5.2 USD, this significantly outperformed our client’s expectations.

We not only met the client’s goal to capture 2000 high quality leads within 6 months, we actually averaged 2000 leads per month… obtaining over 12,000 leads over the 6 months campaign – 6x of the initial target

03. Decreased Cost per Purchase from $79 to $32 in 5 months

Please note that due to a non-disclosure agreement we cannot share the name or industry of this case study.

This business was already working with a different ads agency before they came to us, their Cost Per Purchases (CPP) at the time was hovering around $80. At this CPP, their business was barely profitable. They came to us wanting to know whether it was a product problem (to leave the market) or whether it was just an ads/marketing problem they had on their hands.

We asked this client to give us 6 months to implement our Data Driven Design approach to help them decide.

Over the course of the 5 months, we increased their unit profitability by over 240% through cutting their customer acquisition cost drastically, from barely making a profit at $80 per purchase to just $32 per purchase. The client is still running their business profitably to this day.

We successfully decreased their Cost per Purchase (CPP) by over 58% from $80 CPP to just $32 CPP at the end of the 5 months.

In the first 2 months of the project we were still experiencing an unsustainable CPP but things started to fall into place in the 3rd month (August). All the hard work we did in the top and middle of the funnel had started to pay off, our Data Driven Design system successfully built a funnel that consistently generated a group of warm audience/loyal fans that the brand could tap into long term.

Here is our proven Data Driven Design to 10X your monthly revenue

01. Strategy Audit & Brand Positioning

Chinese consumers will have completely different tastes and preferences and may respond to different value propositions. We leverage the same strategic frameworks that Fortune 500 companies pay us for up to $2K per hour to help position your product appropriately in the new market. 

We start by conducting a full audit on all of your existing activities in the Chinese market and identify the ‘low-hanging fruits’ – these are areas where small changes can have a large impact on your business. These small tweaks, for example, fixing a grammatical error on your translation, or changing the design of your website to suit Chinese consumers, could have a big impact on your sales immediately.

02. Audience Segmentation and Analytics 

 

The power of big data needs no introduction. We will first perform data enrichment to learn more about your existing customers in your domestic market, adding up to 80 datapoints for each of your customer.

We then extract key insights from this using data visualisation techniques. From this, we identify your most valuable audience and your ‘where-to-play’ in the Chinese market. We then develop a messaging strategy that talks to what each audience values most. 

This stage often yields important findings, businesses tend to discover new and more lucrative groups of customers that they had not considered before. 

03. Multi-channel approach to create a sustainable funnel

 

A brand is built through hundreds of customer touch points, once we identified your most valuable audience segments we will map out your customer journey to identify the ‘How-to-win‘.

This is where knowledge of the Chinese digital marketing landscape and our scrappy and entrepreneurial creativity come into play. We will help you to create an omni-channel approach to help you create a marketing funnel that can consistently generate loyal customers and 10X your revenue.

The specific channels we use will depend on our findings from phase 1 and 2 of our Data Driven Design system.

See how we can help you grow

We're a small but extremely effective team. And we can only take on 5 clients at a time.
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What sets us apart?

You can’t build a team like this

EACH member of our team came from top tier strategy consultancy (Deloitte UK or PwC), with years of experience servicing clients with annual advertising spend of over $1.3 billion.

Our consultants have deep marketing expertise in both the US and Chinese markets, and can help you effectively translate your product’s strengths to sell better.  

We don’t just run ads, we build brands 

We believe brands are built by hundreds of customer interactions. While other agencies are only concerned about running ads for you, we take a long term strategy to help you build a sustainable global brand.

 This means we help you with the most difficult part of setting up a working funnel that you can scale and run in-house long term.

Our Unique Data Driven Design

We believe Data + Creativity is the future. We have refined our data driven approach, leveraging customer insights and analytics to inform our every business decision to drive your business forward. You simply can’t replicate this without the experience we have accumulated.

Our Deep Chinese Digital Marketing Expertise

Our team have experience operating in both the US and Chinese markets, as a result we are able to leverage what is already working for your brand outside of China and replicate it within China. 

This requires deep international marketing expertise, coupled with knowledge of the latest digital marketing trends in China. For example, an omni-channel strategy currently works well outside of China but It’s the concept of consumer-centric ecosystem that dominates the Chinese digital marketing landscape. We are well positioned to help you navigate through these complexities.   

You can’t build a team like this

EACH member of our team came from top tier strategy consultancy (Deloitte UK or PwC), with years of experience servicing clients with annual advertising spend of over $1.3 billion.

Our consultants have deep marketing expertise in both the US and Chinese markets, and can help you effectively translate your product’s strengths to sell better.  

We don’t just run ads, we build brands 

We believe brands are built by hundreds of customer interactions. While other agencies are only concerned about running ads for you, we take a long term strategy to help you build a sustainable global brand.

 This means we help you with the most difficult part of setting up a working funnel that you can scale and run in-house long term.

Our Unique Data Driven Design

We believe Data + Creativity is the future. We have refined our data driven approach, leveraging customer insights and analytics to inform our every business decision to drive your business forward. You simply can’t replicate this without the experience we have accumulated.

Our Deep Chinese Digital Marketing Expertise

Our team have experience operating in both the US and Chinese markets, as a result we are able to leverage what is already working for your brand outside of China and replicate it within China.

This requires deep international marketing expertise, coupled with knowledge of the latest digital marketing trends in China. For example, an omni-channel strategy currently works well outside of China but It’s the concept of consumer-centric ecosystem that dominates the Chinese digital marketing landscape. We are well positioned to help you navigate through these complexities.

READY TO ENTER INTO CHINA?

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We’re a small but extremely effective team. And we can only take on 5 clients at a time.